Launched in 1999, Threads of Yunnanis a project designed to raise the standard of living among the people of Yunnan Province through rural economic development. Women of the Han, Lisu, Miao and Yi Chinese minority groups make authentic embroideries and handicrafts unique to their districts. The company Danyun helps them to promote and market these items. With this project, the women are able to use their skills and creativity to raise their self-esteem and to earn money. They are provided an opportunity to break out of the cycle of poverty which grips the mountain villages. Danyun also provides training in nutrition, hygiene, money management and personal and family development.